Our Manifesto.

I've been involved in digital marketing full time since 2003. I started out as a super affiliate in some of the most difficult and competitive industries at the time. In 2005 I pivoted to e-commerce, where I founded and served as CEO of a parent company that owned and operated 7 different online retail brands. We employed over 40 people, generated over $4 million in yearly revenue, and the portfolio ranked #1 in Google for many highly competitive keywords.
In 2012 I realized that my passion wasn't in running an ecommerce business. My passion was digital marketing itself. I started an agency helping local businesses dominate their competition, and was fortunate to work with all different types of businesses, from lawyers to dentists, retailers to B2Bs. We employed a team of 5 and generated over a million dollars annually.
Those years taught me one lesson that has shaped everything since: an agency that works with everybody builds efficient, repeatable processes for nobody. Switching industries campaign by campaign makes real ROI nearly impossible without micromanaging every single account. So today I run specialized shops instead, one vertical each.
The moving industry pulled me in through the work itself. We built MovingCalculator.io, a free instant estimate tool used by people planning moves all over North America, and started working with moving companies directly. Movers turned out to be my kind of clients: honest operators in a brutally competitive local market, where good marketing shows up as a ringing phone, not a slide deck. That's why movers.marketing exists: websites, Google Business Profiles, and lead tools for moving companies, and nothing else.
Now that you know why I do what I do, let me tell you a couple random things about myself:
- I'm a die-hard Toronto Maple Leafs fan. 🥲
- I've lived in 4 different countries, and traveled to over 20.
- I love standup comedy.
- I'm very close with my family and friends. I believe strong relationships with those we love make us better people.